Overview
Baja Tarmac Racing needed a modern, fast website to showcase events, drivers and ability to register online.
Challenge
The client had outdated branding and needed a modern, cohesive identity that resonated with their audience as well as a user friendly way to register for events.
Approach
I started with a complete rebrand, focusing on their new logo design and visual identity, followed by a front-end rebuild emphasizing simplified navigation, improved imagery, and performance optimizations.
Results
After launch the site saw improved load times, lower bounce rates, and clearer event sign-up flow. Metrics: +48% engagement, +100% online conversions.
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